Clothing with a Conscience

If you like design, and particularly if you are into T-shirts, then you’ll probably know about ‘Threadless‘ – an awesome brand/outlet for all things ‘T-shirt’. While checking out the site the other day I stumbled upon something I haven’t seen before – the “Atrium”.

Something which is pretty obvious when you think about it, but I’ve only really just come to realise in recent months, is that the T-shirt is one of the most powerful mediums to communicate and distribute a message. I recently did some work with renown T-shirt connoisseur Eddie Zammitt (founder of T-world journal), and quickly came to realise the impact and importance of T-shirt culture. If you think about it, most, if not everyone, wears T-shirts. Generally people will only wear T-shirts if they like the style, and probably more importantly, if they support the message that the tee communicates. So by someone wearing a tee by a certain brand or with a certain message, then they are basically endorsing that brand or message. Continue reading “Clothing with a Conscience”