Clothing with a Conscience

If you like design, and particularly if you are into T-shirts, then you’ll probably know about ‘Threadless‘ – an awesome brand/outlet for all things ‘T-shirt’. While checking out the site the other day I stumbled upon something I haven’t seen before – the “Atrium”.

Something which is pretty obvious when you think about it, but I’ve only really just come to realise in recent months, is that the T-shirt is one of the most powerful mediums to communicate and distribute a message. I recently did some work with renown T-shirt connoisseur Eddie Zammitt (founder of T-world journal), and quickly came to realise the impact and importance of T-shirt culture. If you think about it, most, if not everyone, wears T-shirts. Generally people will only wear T-shirts if they like the style, and probably more importantly, if they support the message that the tee communicates. So by someone wearing a tee by a certain brand or with a certain message, then they are basically endorsing that brand or message. Continue reading “Clothing with a Conscience”

“Micro-Generosity”

There’s always lots to read and write about global poverty, “Third World problems” and the massive efforts taking place by international aid organisations, but sometimes it’s good to hear about local action taking place – you could call it “Micro-Generosity” (similar to micro finance) – not ‘micro’ as in a small amount of generosity, but in terms of generosity taking place on a smaller scale, by individuals or small organisations or groups.

These days there are some great tools around that allow people to raise money for just about any cause. Everyday Hero is a great Aussie website that does just this – build your own fundraising page to raise money for over 1200 charities. It’s very popular with over 20,000 ‘heroes’ in action today! Another big one is Causes where “anyone can change the world” as they say. And it’s true – they’ve raised over $40 million for 27,000 non-profits! Continue reading ““Micro-Generosity””